Keywords
podcast, guest booking, audience strategy, listener archetypes, podcasting tips

Summary
In this conversation, Brett K Moore discusses the importance of strategically booking podcast guests to serve the target audience. He emphasizes the need to understand listener archetypes and align guest choices with audience interests to create a more engaging podcast experience.

Takeaways

• You don't book guests, you book archetypes.
• Book guests to serve your target listener.
• Connect your host blueprint to your target listener archetype.
• Strategically build a guest list based on listener interests.
• Understanding your audience is critical for podcast success.
• Align guest choices with audience needs.
• Create a more engaging podcast experience.
• Focus on the audience rather than the guests themselves.
• Utilize listener archetypes for better guest selection.
• Develop a comprehensive audience and guest strategy.