In this episode of Purpose Project, host Leslie Pagel sits down with Jeff Smulyan, a seasoned CEO and entrepreneur, to discuss the critical role of culture and purpose in the business world. Jeff reflects on a societal shift over the past 50 years towards individual self-interest. Jeff also shares his personal journey, the founding of Emmis Communications, and the company's guiding '11 Commandments' that embody its culture and values. The discussion extends to the broader implications of purpose in society, touching on the collective well-being and the need for a shift away from self-absorption. The episode concludes with reflections on how to instill purpose within businesses and the pivotal role they play in addressing societal challenges.

00:00 Introduction to Episode Seven

01:26 Meet Jeff Smulyan: Personal and Professional Journey

02:42 Defining Life's Purpose

03:33 Purpose in the Business World

05:19 The 11 Commandments of Emmis

09:00 Challenges and Employee Alignment

16:05 Societal Shifts and Collective Wellbeing

24:10 Conclusion and Final Thoughts

Purpose Project is a research study on the topic of life's purpose. You can follow along in the making of Purpose Project:
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