Target went from stuck → surge → reset.
It turned nearly 2,000 stores into local hubs, digital exploded, and curbside became a habit.

Then came the side effects: stretched teams, thin shelves, a fading in-store vibe.

If your digital wins are making your physical experience worse, you don’t have a tech problem—you have a balance problem.

What this playbook teaches:

• Use what you have. Turning existing stores into an advantage beats chasing someone else’s model.

• Do less, better. Growth that exhausts your people isn’t growth.

• Recalibrate, don’t just accelerate. Protect the in-store magic while the omnichannel engine hums.

Three questions for any operator:

1. Which asset are you underusing right now?

2. Where has efficiency eroded experience?

3. What will you protect at all costs as you scale?

I unpack the full journey in the newest episode of The Next 10%.
🎧 Listen here — link is in the comments.

#TheNext10Percent #RetailTransformation #Omnichannel #CustomerExperience #StoreOperations #Leadership #Scaling #ContinuousImprovement