In 2018, music streaming overtook physical and digital music sales for the first time in history, accounting for 38% of all recorded music revenue. Subscription-based music streaming has, to a significant extent, saved music sales which experienced a revenue slump of 40% between 1999 and 2014.  

Music streaming has influenced the way music is produced and consumed to different extents and along different regional contexts. We have seen the quick rise and exportation of artists like Teni, Odunsi, Madjozi, and dozens of other African music artists thanks to the ubiquity offered by these streaming services and their algorithms. 

In the local context of equitability, Nigerian music has dominated the sub-Saharan African and Ghanaian Music charts and concerts in recent years, for different debatable reasons. Perhaps a few lessons could be learnt from the Nigerian music industry’s playbook to harness streaming technology just as successfully, even if it means optimizing the way music is consumed, produced and marketed.  On today's episode, we are joined in the studio by Benewaah Boateng, the Director of Harmattan Rain to discuss major topical issues with regards to streaming technology.