This is a conversation with Seth Gaffney. He made his way up the ranks as a planner at Fallon and Wieden and Kennedy NY before becoming the co-head of strategy at Mother. In 2014, he became the co-founder and chief strategy officer at Preacher. Since then, they've been spreading the good word for great brands like Crate & Barrel, Nike, Bonobos, Squarespace, Samsung and Tommy John. Enjoy!