Growth Curves

S2E8 - From side hustle to multi-million dollar business: Getting Lost with Cat Macnaughtan


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In this episode, Sarah and Wendy interview Cat Macnaughtan, founder & CEO of Getting Lost, the award-winning adventure card game. Cat shares her journey from a part-time travel blogger to running a multi-million-dollar business built on community feedback, creativity, and strategic thinking.

She delves into the challenges of scaling a fast-growing enterprise, the importance of adaptability, and the lessons learned from taking risks and breaking the rules. This fun and inspiring conversation is a must-listen for anyone seeking to innovate, build a resilient business, or turn a side hustle into a thriving venture.

You’ll learn:

  1. How Cat transformed a simple idea into a multi-million-dollar, award-winning business by focusing on community engagement and creativity.
  2. Cat’s strategies for overcoming inertia, maintaining momentum, and navigating the challenges of rapid growth.
  3. Gain insights into strategic planning, product development, and the role of adaptability in business success.
  4. About Cat’s journey to becoming a published author!

This episode refers to the latest addition to the Getting Lost empire – a book (and workbook!) titled ‘A Guide to Not Getting Lost in Business’. Purchase your copy here: https://gettinglost.co.nz/collections/all/products/the-business-edition

 

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Growth CurvesBy Sarah Burgess and Wendy Tibbotts