Keywords
podcasting, brand strategy, content formats, audience engagement, show development

Summary
In this conversation, Brett K Moore discusses the evolution of podcasting, emphasizing the need for brands to adopt a multi-dimensional approach. He argues that podcasters should think of their content as a stack of formats rather than a single format, which can enhance audience engagement and satisfaction.

Takeaways

• A podcast doesn't have to be one format.
• A podcast brand is a stack of formats.
• You need to stop thinking like a podcaster. Start thinking like a showrunner.
• This is the final piece of our launch playbook.