We're all familiar with beer sales staff who work on behalf of either a brewery or a distributor, but a new kind of sales position is emerging in Arizona and other parts of the country — a shared salesperson that represents a handful of brands and coordinates with one or more distributors. These "people in our beer neighborhood" are more deeply integrated than the beer brokers of old.

We'll explore this new dynamic with Countermeasures Corp (CMC) Regional Business Manager Jennie Stavros and representatives Carmen Rice and Sam Gard.

We'll also be sampling zero-proof spirits from Ritual NA Spirits.

No services or monetary considerations were made in exchange for this interview (as with all of our episodes). Tickets are on sale for the following events: StrongBeerFest.com - February 17, 2024 Want to ask a question on the show? Record a question or comment for the show here: https://www.speakpipe.com/azbeerfrontier We asked the fun duo, wetigersukesongs if we could use their version of Minas de Cobres and they graciously agreed. We hope you like it as much as the original. wetigersukesongs can be found here! https://www.youtube.com/user/wetigersukesongs