We are bombarded with tv and radio commercials telling us the certain brands are TRUSTED. I always cringe when I hear that. Are they really trusted? Are they worthy of your trust? Says who? This episode will not teach you a new trust law, or a new component of trust, but rather apply those to the trustworthiness of a brand. What you will find in this episode is that there is no one way to be trusted as a brand, and a few mistakes that brands make in their attempt to be trusted, and how to avoid those mistakes.