We’ve got a refreshing episode for you this week on The Neon Lounge!

We’re joined by Katie Kenward from White Claw at Mark Anthony Brands, who gives us an insider’s look at how experiential marketing is driving the success of one of the biggest names in the drinks industry. Katie shares how innovation in the UK’s drinks and nightlife scene is shaping consumer habits, and why supporting mental health in the workplace is just as important as physical health.

Together, we explore:

• The power of experiential marketing and creating memorable moments that build brand loyalty

• Innovation in the UK drinks and nightlife industry. The rise of RTDs, seltzers, and healthier alternatives

• Mental health first aid training, and why treating mental health like physical health is crucial for a strong team

Katie’s insights into brand strategy, industry trends, and team wellbeing are invaluable for anyone working in events. If you’re looking to stay ahead of the curve and create meaningful brand experiences, this is an episode you can’t miss.

Connect with our hosts Cat Kevern and Eloise Newing from Electric Cat Productions. And you can connect with our brilliant guest Katie here.

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