Does the idea of choosing a niche feel scary, like you might be turning away good business?

This episode tackles that fear head on, showing why becoming a specialist is one of the most powerful moves you can make.
Peter explains why you don't want to be the generalist who knows a little about everything. You want to be the expert who is the only choice for a specific type of client.

This episode gives you a practical framework called to find your focus.

You will learn how to combine your personal passions, your unique experiences, and the needs of a real market to find the perfect sweet spot for your business. It is all about discovering who you are truly here to serve.

📖 The FREE resource mentioned in the episode is available here:https://www.hometravelagent.co.uk/niche

This process of finding your who is a crucial part of the ‘Build’ phase in The BRAVE Travel Agent Academy, where we help you create a solid foundation for your business.
For more resources or to learn about the academy, visit us at https://www.hometravelagent.co.uk/

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