We begin the third chapter of Approaching The Future 2021, the podcast.

In the last year, the corporate purpose has undergone an evolution: defining it is already considered a baseline in organizations. Now the challenge is to find the right tools so that its implementation and activation are tangible and measurable. Today, the role of purpose is to be the foundation of organizational strategy and the lever for transformation.

The pandemic has revealed new challenges in the corporate world that have made organizations feel a certain urgency to demonstrate that they have a positive economic, social and environmental impact. We are in the era of Walk The Talk: stakeholders expect fewer words and more action.