In this episode of This Dude Started Something, Oliver and Brayden sit down with the Morrstedt family — a father who walked away from the traditional 9-to-5 to build a content-first lifestyle with his Gen Alpha kids. Together, they’re redefining what it means to grow up in a digital world.

This isn’t your average “kidfluencer” story. We dig into how and why these kids don’t have phones, the power of teaching entrepreneurship early, and what it takes to raise builders instead of consumers. From launching merch and brainstorming meme coins to tackling the dark side of content like ragebait, short-form addiction, and AI, this episode is packed with insight, humor, and unfiltered Gen Alpha perspective.

If you’re a parent, creator, entrepreneur, or just wondering what the next generation is really about — this is the episode you can’t miss.

Because Gen Alpha isn’t just watching the world — they’re already reshaping it.