Time for the third interview in the Food Waste week, and in this interview we are focusing on pricing intelligence. NielsenIQ https://nielseniq.com/global/en/ is a global market research company that has been working within consumer intelligence for several decades, focused on using on providing the best retail and consumer data platform, enabling better innovation, faster delivery, and bolder decision-making. Crunchfish is rescuing food by providing POS rewards, and in order to do that, an intelligent system for pricing goods based on many factors such as best-before-date and delivery date needs to be in place. https://www.crunchfish.com/food-waste/

Anna Ekström works with Intelligent Analytics at NielsenIQ and is specialized in pricing intelligence based on retail market data, developing insights about how pricing of goods can be optimized and identifying how pricing and similar aspects can be used to affect customer behavior. In this interview, Anna and Joachim Samuelsson talk about the fast development within market intelligence, how the insights from the market data analysis that NielsenIQ provides can be used as a basis for reducing food waste by using it to optimize the pricing of goods at the point of sale, and how the concept of intelligently reducing food waste is gaining traction within the entire FMCG sector.

This is interview 30 of 36 in the second season - Cash goes digital, a payment pandemic - out Friday morning at 6 am CET / 10.30 am IST. https://www.crunchfish.com/the-interviews/