Small Business Strategy: Creativity, Authenticity, Resilience

S3 Build your Value with Client Relationships with Marina Skendzic


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How do you prioritize your client experience? What is the relationship you want to have with your clients?


In the very first episode of Season 3, I sit down with Marina Skendzic to talk about the importance of a personal brand, how to stay in touch with clients in a significant way, and why it’s important to create an impactful client experience.


Marina is a wife, Realtor, Creative, and Investor. She is passionate about teaching people how to create generational wealth through real estate and financial literacy. In business, she is friendly and approachable, but when it’s time: she is not afraid to “show her teeth” in tough negotiations.


Specifically, we talk about:

- The importance of mentorship to help us evolve personally and professionally

- Tips for building valuable newsletters

- Creating personal touches that are valuable and matter to clients

- Marina’s journey with personal branding


Top 3 Business Challenges:

- Building systems in order to provide more consistent value (such as email lists, mailing system, having a CRM and actually working out of it, creation of customized buyer/seller guides, etc).

- Educating clients (on the crazy market, buyer education, interest rates). It can feel like information overload.

- Dealing with Imposter Syndrome in terms of stepping into her brand persona fully.


Resources mention in this episode:

  • Apply to be a Guest: ⁠https://www.honeybook.com/widget/Marketing_Service_BoutiqueLLC/cf_id/61e19d0206347604f7aa25c8⁠
  • Recent Projects- ⁠Portfolio: https://jacquelinefarkas.com/case-studies⁠
  • Connect with Marina Skendzic

    - Instagram: www.instagram.com/realestatebymarina

    - Website: www.realtormarinaskendzic.com


    Business Resources

    - Realtor Newsletter Template on Etsy: https://www.etsy.com/shop/MarinaPrintCreations

    - Sign up for Marina’s newsletter: https://mailchi.mp/e2f083638e92/marinasemail

    - 2022 Buyer’s Guide At-A-Glance: https://realtormarinaskendzic.com/buyers-guide/2022-buyers-at-a-glance/


    Connect with Jacqueline Farkas

    - Learn More: ⁠⁠⁠https://jacquelinefarkas.com/about⁠⁠⁠

    - Instagram: ⁠⁠⁠https://www.instagram.com/jacquelinefarkas_/⁠⁠⁠

    - LinkedIn:⁠⁠⁠ ⁠⁠⁠⁠⁠⁠www.linkedin.com/in/jfarkas14⁠⁠⁠


    Podcast Powered by Marketing Service Boutique LLC

    Marketing Service Boutique LLC offers B2B Marketing Content Creation, Email Marketing Newsletters & Campaigns

    Attract more clients to your Small Business with binge-worthy content centered around your Brand Story. Contact us to Book your next Project: ⁠⁠⁠⁠⁠⁠⁠⁠https://jacquelinefarkas.com/contact⁠⁠⁠⁠⁠⁠

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    Small Business Strategy: Creativity, Authenticity, ResilienceBy Jacqueline Farkas

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