<p>Samantha Goldworm, Co-Founder of olfactory branding agency 12.29 and Scent for Good talks with Andrew about the future of scent-based branding in the independent hospitality industry, how fragrance effects the guest experience, and the importance of a "give-back" mindset in business.</p>

Samantha Goldworm, Co-Founder of olfactory branding agency 12.29 and Scent for Good talks with Andrew about the future of scent-based branding in the independent hospitality industry, how fragrance effects the guest experience, and the importance of a "give-back" mindset in business.

S3 E1: Samantha Goldworm - Branding With Your Nose

Indie Colorcast is where we explore independent hospitality, entrepreneurship, and society at large. Through conversations with leaders in our community of hoteliers, designers, and others; we encourage idea generation and new ways of conducting meaningful business.

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S3 E1: Samantha Goldworm - Branding With Your Nose

S3 E1: Samantha Goldworm - Branding With Your Nose