Hello ‘How’s Your ePresence’ listeners! This is our news update episode, where we highlight the most recent developments in social media! On today’s chat, the director of social media at ePresence, Eric Welch, discusses with Mark Galvin major changes with Instagram and the power struggle with #BigTech companies.

Key Words from Today’s Chat:

• Endorsement Marketing
• Influencers
• Mental Health
• Big Tech
• FAAMG (Facebook, Amazon, Apple, Microsoft, and Google)
• Social Media Updates

Instagram is in the process of eliminating the feature that allows users to see how many likes a post receives. Combating #mentalhealth issues is the rationale behind this major move that will affect how endorsement marketers and social media #influencers do their jobs.

https://digiday.com/marketing/influencer-marketing-agencies-prepare-end-instagram-like/

The conversation around #BigTech is heating up. In 2018, #theBig5 (Facebook, Amazon, Apple, Microsoft, and Google) accounted for 68% of the entire USA GDP- $801 billion dollars. Moves to break up these big tech companies into smaller entities, an effort that is supported by parties on the right and left, could be enacted soon. https://www.socialmediatoday.com/news/does-big-tech-have-too-much-power-infographic/568653/

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