It’s no secret that at Thrive In Design, we believe that the key to increasing brand awareness and revenue for your interior product company is tied to your customer experience. That’s why we rely heavily on A.C.E. The Journey, our proprietary method, which allows us to do a deep dive into understanding how a designer learns about your products, how they specify them, and, finally, how the materials are procured.

It’s one thing to talk about A.C.E. The Journey in theory. It’s another thing to hear how this method applies to REAL interior product companies. In this episode, Nicole introduces two interior product companies and identifies what parts of their customer experience could use some TLC. Let’s find out what they are doing well and where they can improve. Hopefully, this will spark some interesting conversations and force you to take a paradigm shift in how you run your interior product business. 

Ready to jump in?

Key Highlights from the Episode:

[00:01] Episode intro and overview 

[02:25] The key to increasing your brand awareness

[02:38] What is A.C.E The Journey?

[04:50] Interior Product Company scenario A and their A.C.E analysis

[08:33] Strategic recommendations for scenario A 

[12:57] Interior Product Company scenario B and their A.C.E analysis

[14:18] Strategic recommendations for scenario B

[19:21] A quick recap

[21:22] Call to action

• It all comes down to mastering the customer journey to increase your brand awareness and revenue.

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