😎 Daniel Cady is the lead creative services for the CPG startup, PeaTos —  driving all consumer and B2B-focused execution and successfully establishing this young snack brand in a crowded category. PeaTos are bold tasting crunchy snacks that taste like your favorite “junk-food” snacks, but made from peas! The launch of the healthy snack brand successfully transitioned from $0 to $3M in retail sales within 9 months of launch. He is an accomplished entrepreneurial marketer, hands-on creative, and multidisciplinary content producer whose success continues to strive.   

His expertise ranges from Marketing & Brand Strategy, Creative Leadership, and Design & Storytelling. Previously, as a creative leader within Etihad Airways, he transformed all global customer touchpoints into a distinct, best-in-class guest experience. He built a full service in-house visual communications team within partner airline, Alitalia. He facilitated the standardizing and revitalizing of marketing & comms and branding & design practices across its newly-acquired portfolio of other flagship airlines. Also, at toy giant, Mattel, he helped reimagine the digital vision for HotWheels.com — catapulting the site to #2 on the Web for kids.

He is a force for transformation, and passionate about bringing big ideas and dynamic marketing programs to life — generating brand affinity, paving the way for new opportunities while pushing the initiatives of consumer-first organizations forward.  

DanielPCady.com

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