Game Of Pharma Podcast

S3 • E14 | Why Most Pharma Brands Fail at Omnichannel (And How to Fix It) | Omnichannel Marketing in Pharma | Ft. Nick Smith - President - Loud Canvas Health & Former Digital Strategist Eversana | 21 Min Pharma Edge Powered by Game of Pharma

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What does real omnichannel marketing look like in today’s pharma world?


In this episode of Game of Pharma, we sit down with Nick Smith—Founder of Loud Canvas Health and ex-Eversana leader, to unpack what’s changed in pharma omnichannel, why personalization beats presence, and how behavior data can reshape brand strategy.


Nick has worked on both niche and large-scale brands and shares powerful insights on:

  • Aligning brand goals with HCP and payer behavior
  • Creating omnichannel journeys that actually convert
  • Why rep visits are still gold (if tracked right)
  • Structuring websites for different stakeholders
  • Using omnichannel maturity models to future-proof brand plans

Whether you're in brand, marketing, or access strategy, this episode will challenge the way you think about omnichannel in pharma.


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#OmnichannelMarketing #PharmaMarketing #HealthcareStrategy #GameOfPharma #NickSmith #DigitalHealth #PatientCentric #HCPengagement #PayerStrategy #MarketingPodcast


Nick's LinkedIn: https://www.linkedin.com/in/therealnicksmith/

Host's LinkedIn: https://www.linkedin.com/in/lokesh-sharma-7250a71a9/


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Website: https://gameofpharma.com/

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Game Of Pharma PodcastBy Lokesh Sharma