In this episode, I sit down with Greg Burch, a specialty doctor in the emergency department and co-founder of Tiny Medical Apps. Greg has been working in clinical settings for many years and shares his journey into the world of digital health innovation.

Greg's professional background and the inception of Tiny Medical Apps, an app designed to support young individuals in managing their health conditions. He explains the rationale behind their digital health passport and why they started with asthma. We also discuss the challenges they've faced, such as regulatory barriers and the complexity of the NHS landscape.

Greg gives us insight into the assumptions they had when starting their digital health company and how those were challenged. He shares the marketing strategies they've employed, such as their use of TikTok to reach young audiences, and the importance of understanding both user needs and system navigation in health tech innovation.

Greg offers his perspective on the future of digital health, the tenacity needed to succeed, and how Tiny Medical Apps hopes to create a sustainable impact in addressing health inequalities. Outlining  his hope for better funding models that focus on long-term impact and benefit smaller, high-need groups.

Join us as Greg shares valuable lessons and insights on navigating the intersection of clinical practice and digital health innovation.

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The Digital Ecology Podcast is part of the Talking HealthTech Podcast Network, your go-to audio destination for the latest in healthcare delivery, innovation, digital health, healthcare ICT, and commercialisation. Discover more at talkinghealthtech.com/podcast/network.