In this episode of our Partnerships Podcast, Melanie and Sally sit down with Catherine Kirkpatrick, a seasoned professional in the ultrasound community. Catherine shares her journey and insights into the ultrasound field, detailing her multifaceted roles, including her work as a Consultant Sonographer at United Lincolnshire Hospitals and Development Officer at BMUS.

Key Topics Discussed:

• Catherine’s Background:
  Catherine talks about her extensive experience in the ultrasound world, wearing multiple hats, from being a consultant sonographer to her roles in BMUS, including being a former Honorary Treasurer and Council Member.
• Passion for Patient Care:
  Catherine delves into her passion for ensuring patient safety and enhancing the patient experience through her work. She emphasises the importance of advancing sonographer careers and maintaining high standards in the NHS.
• Challenges Facing BMUS:
  With the ongoing cost of living crisis, Catherine discusses the financial challenges BMUS faces, especially in providing valuable membership services and affordable educational events. Balancing quality and cost remains a key focus.
• Workforce Shortages:
  Catherine highlights the critical issue of workforce shortages in the ultrasound sector. She shares how BMUS, under the leadership of Dr. Pamela Parker, is working on strategies to address these challenges, including collaborations with NHSE, the Society and College of Radiographers, and other professional bodies.
• Looking Ahead to BMUS 2024:
  The upcoming BMUS Annual Scientific Meeting in December 2024 will focus on the theme of collaboration. Catherine previews the event, which will explore new techniques, AI advancements, and continued efforts to enhance standards in ultrasound.
• AI in Ultrasound:
  The conversation touches on the evolving role of AI in ultrasound practice. Catherine shares her thoughts on the benefits and challenges of AI, particularly the medico-legal implications and the importance of education around AI use in clinical settings.
• Quirky Question:
  If Catherine could hang out with any famous person, it would be a tie between Michelle Obama and Tracy Neville. She admires both women for their leadership and resilience, and she shares how she would love to learn from them in both personal and professional contexts.

Final Thoughts:

This episode offers an insightful glimpse into the world of ultrasound, the challenges faced by professionals in the field, and the role of organisations like BMUS in advancing the profession. Catherine’s dedication to patient care and her proactive approach to tackling industry challenges shine through in this engaging conversation.

Highland Marketing for all your Medtech marketing needs

Join us at the Mercure Hotel in Northampton for the BHTA and AXREM Medtech Conference, get your tickets here 

Thanks for listening to this week's episode

To find out more about AXREM check out our website HERE
If you are interested in joining AXREM as a member CLICK HERE
To contact us CLICK HERE

And join us next time for more insights from industry.