In this episode of the WiTH Podcast's new series, "Seizing the AI Moment," host Filiz Bahmanpour engages in a captivating conversation with Sowmya Gottipati, a global technology executive leading technology delivery and digital transformation at Estée Lauder. The discussion delves into how AI is reshaping the beauty industry, from personalized skincare to AI-powered fragrance design.

Key Highlights

Introduction and Guest Background (00:00 – 01:18)
Filiz Bahmanpour introduces the podcast and guest Sowmya Gottipati, highlighting her extensive experience in technology and AI across various industries.

Career Journey and AI in Beauty (01:48 – 06:40)
Sowmya discusses her career path from AT&T Bell Labs to Estee Lauder, focusing on her involvement with AI and its applications in the beauty sector.

AI’s Impact on Beauty (06:40 – 09:56)
The conversation explores how AI is transforming consumer experiences through virtual try-ons, trend identification, and Estee Lauder’s strategic vision for sustainable growth.

Aha Moment with AI (09:12 – 10:57)
Sowmya shares her realization of AI’s potential during the pandemic, particularly with virtual fragrance trials, highlighting AI’s role in personalization and product formulation.

Advice for Younger Self (13:13 – 14:20)
She emphasizes the importance of evolving AI models alongside beauty trends and addressing diverse demographics in AI applications.

AI Innovations in Beauty (15:27 – 16:37)
Discussion covers AI-driven innovation in fragrance, revolutionizing product development and ingredient discovery.

Governance and Adoption of AI (17:11 – 19:33)
Sowmyaexplains Estee Lauder’s AI Task Force, created to ensure strategic alignment and governance of AI initiatives.

Balancing AI with Craftsmanship (20:00 – 20:50)
A conversation on preserving artistry and emotional connection in beauty while leveraging AI for innovation and efficiency.

Sustainability and AI (21:24 – 22:40)
Sowmyahighlights AI’s role in sustainability efforts, including reducing carbon footprints and optimizing resources.

Quick Fire Yes or No (26:18 – 27:59)
A fun rapid-fire segment where Sowmya answers questions about AI’s future in beauty trends and personalization.

Final Thoughts and Takeaways (29:45 – 30:04)
Sowmya stresses the importance of integrating AI into all aspects of life and the beauty industry to fully harness its potential.

Personal Insight (30:30 – 30:42)
Sowmya shares a personal fact: she holds a private pilot license.

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