In this episode of Sense Per Mile, we dive into the concept of "flipping your marketing funnel" to attract the right drivers for your fleet. Instead of casting a wide net, we discuss how to use data from your advertising funnel to target and engage the most suitable candidates. By analyzing the results of your marketing efforts, you can refine your approach, reduce wasted resources, and focus on drivers who are the best fit for your company. Tune in for expert advice on how to use data-driven strategies to optimize your recruitment and build a stronger, more reliable team.