Last week Brewdog came under fire for a story that turned out not only to be untrue, but that came from a hard-to-identify source. It is the perfect example of the challenges facing brands in a post-Trump, post-Brexit world where misinformation holds as much if not more weight than the truth.

In this episode of the Digital Download podcast I discuss the phenomenon of fake news with Alex Myers, CEO of Brewdog’s PR agency, Manifest. He candidly opens up about the circumstances surrounding the story, and we go on to talk about the impact of fake news on the media, on individuals and on communications campaigns.

Here’s what is discussed in this episode:

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