Today on the ThinkData Podcast, I’m joined by Lily, Co-Founder of Waterlily, the AI platform helping families plan and prepare for long-term care.

We talk about her journey from NASA to startup life, how she validated early demand for Waterlily, and what it’s really like building a company (and marriage) in parallel with her partner, Evan.

In this episode, I cover

• What Waterlily is and how the idea first came about
• How Lily validated demand early and identified signs of product-market fit
• How she cuts through the AI hype when speaking with investors and partners
• The story behind formalizing the co-founder dynamic with Evan
• How do they balance startup life and marriage, and what communication rituals help
• What Lily had to unlearn as a first-time founder once traction started building
• Her approach to hiring and what great talent looks like in caretech
• Why the mission behind long-term care planning matters more than ever