There is no escaping the march of technology and the impact it is having on our professional lives. And yet some more senior PR and communications professionals are running scared when the simple fact is that we all have to embrace change to remain relevant.

In this episode of the Digital Download podcast I chat to author and founder of Zude PR, David Sawyer, about the journey he’s gone through in the last five years from digital dullard to writing a book about future proofing your career using digital technology. He speaks candidly about the challenges he faced when he saw the world moving on and what he did about it. And about his obsessive use of index cards!

Here’s what is discussed in this episode:

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