The Inspired Hygiene Podcast

S3 E4: Your Online Presence Is Your New Front Door (and Hiring Engine)

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Before anyone calls, applies, or walks in, they’ve already met you online. In this episode of the Inspired Hygiene Podcast, we dive into how dental practices and industry vendors can move beyond “posting just to post” and build a strategic, consistent social presence that attracts ideal patients, strengthens community trust, and even fills tough-to-hire roles.

Guests

  • Rita Zamora — Founder, RitaZamora.com & Connect90.com: content calendars, curated prompts, and a “done-for-you” option that helps teams show up authentically (no stock photos).

  • Sarah Ruberg — Founder, OurThriveTribe.co: teaches vendors/DSOs how to use LinkedIn and relationship-first engagement to grow real influence.

    • In This Episode
    • From dabbling to durable: Turn spontaneous ideas into a 60–90 minute monthly plan that aligns with the services you want more of (implants, clear aligners, etc.).

    • Authentic beats stock: Why real faces, real cases, and short clips outperform—and how Google/AI increasingly reward authentic content.

    • Consistency over virality: Post patterns that convert (and what to stop chasing).

    • Recruitment booster: How social media attracts values-aligned hygienists, assistants, administrators and associates—and improves retention.

    • Community flywheel: Practical engagement that builds local partnerships and referrals.

    • ROI that actually matters: Calls, online scheduling links, DMs, review velocity—and the simple questions to ask every new patient.

      • Action Steps
      1. Block 60–90 min/month to map posts around your top services.

      2. Capture team-first media (phone is fine): candid smiles, behind-the-scenes, case progress, community moments.

      3. Post openings on your channels + local groups; always be recruiting.

      4. Launch/refresh your LinkedIn Company Page and consider a simple newsletter.

      5. Add online scheduling links to profiles to track which channel books.

      6. Engage with intent: comment meaningfully on local orgs, mom groups, and industry leaders (relationships beat cold outreach).

        7. Connect with our guests: 

        Sarah Ruberg, OurThriveTribe.co

         

        Rita Zamora, RitaZamora.com; Connect90.com

        Enjoyed this episode? Please subscribe, leave a review, and share with a colleague who’s ready to level up their online presence.

        #Dentistry #DentalMarketing #DentalHygiene #DSO #PracticeGrowth #ClearAligners #DentalImplants #Recruitment #LinkedInMarketing #PatientExperience #ReputationManagement #InspiredHygiene

         

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        The Inspired Hygiene PodcastBy Inspired Hygiene