Franchise Rocket Fuel | FRANX

S3 E51: The Multi Unit Franchisee, is there value in these operators?

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Is selling franchises to multi-unit franchisees a part of your franchise development growth strategy? If so you're not alone and in this weeks FranX episode we dive into what really qualifies as a legitimate multi-unit franchisee and whether or not its fools gold to spend your development dollars in attempting to attract them.

Takeaways

  • Most emerging franchisors are not ready to sell franchises to genuine multi-unit franchisee operators
  • Multi-Unit franchisees need to be qualified differently from individual unit franchisees
  • The best multi-unit growth strategy may be to build from within by coaching and elevating your franchisees to multi-unit status
    • To succeed with multi-unit franchisees you need to elevate them through i3ntensive coaching and KPI driven support.
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