In this weeks episode of Agency Life we chat with Perry Nalevka - CEO & Founder of Penguin Strategies in Tel-Aviv.

Penguin Strategies, a Diamond Hubspot partner and inbound marketing agency, who works with B2B technology companies that have complex products and long sales cycles. They create a customized marketing blueprint to build a sales funnel that works.

We chat about:

• How Penguin Strategies started 
• Why Tel Aviv is leading in tech globally
• Educating the market for a need for marketing
• Investing in the seniority of your staff 
• Startup culture in Tel-Aviv
• Running a remote team 
• Agency Life before the pandemic 
• Funding for businesses
• Why your company is bigger than one person 
• Making your luck 
• Virtual Event with Brian Halligan
• Building a better business coming out of a pandemic
• And much much more...

Links:

• Rethink your Inbound vs. Outbound B2B Marketing for H2 2020: https://inboundvsoutboundinb2bmarketi.splashthat.com/
• Penguin Strategies: https://www.penguinstrategies.com/
• The hard things about hard things. https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205