The convergence of public relations, social media and SEO is nearly complete, and one area where the lines are now completely blurred is that of authority link building. And yet PR professionals still question their ability to build links that impact search rankings and are confused by how to go about it.

In this episode of the Digital Download podcast I talk to Andy Barr, owner of 10 Yetis, to address some of the key questions that public relations and communications people commonly ask about SEO and authority link building. We address the fundamental aspects of link building and discuss how PR can still take advantage of what is a very lucrative area of business.

Here’s what is discussed in this episode:

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