A role model to us all and a viral sensation in her own right, content creator and disability activist Nikki Lilly gives us 10-minutes of her time to talk about TikTok. We cover why campaigns feel more authentic on TikTok than any other platform right now, and how brands can do more to promote diversity.

To watch our full TikTok focus-group film, featuring 35 expert creators, head here

To follow @nikkililly on TikTok, head here 

And, of course, if you want to know more about SEEN Connects, check us out here: https://seenconnects.com/ 

You can also email us directly at [email protected]