The need for customer experience (CX) innovation is near constant today. Keeping pace with customers’ changeable preferences requires agility. For some organizations, that means it’s time for a technology transformation, like a migration to cloud or an AI implementation. A clear business case will help to reduce any associated risks and build strong buy-in from the C-suite.

Gio da Silva, Senior Director, Value Consulting, explains how to show the business value of a migration or implementation in hard numbers, as well as soft benefits. He discusses the essential elements needed to build a business case that eliminate hesitation and instills confidence — paving the way for a successful CX transformation.