In this uplifting episode, Joanne interviews Italian born entrepreneur Isida Mitre, who left an established career in interior design to follow her dream of starting her own business, selling luxury Italian made scarves.

A busy, dedicated mum to 2 young children living in London, Isida shares her story of why she started Pashmisy, what it was like moving from Italy to the UK 8 years ago and how becoming a mother changed her perspective on working in a 9-5 job.

She talks openly about her lack of self confidence and how she has overcome this, revealing the elements she believes are crucial for business success.

This podcast episode is one for all the women out there working on their own small businesses who, we're sure, will find Isida's strong will and determination to succeed truly motivating.

Visit Isida's website HERE and follow her on instagram @pashmisylondon

Check out Joanne's collection of new digital prints for female workspaces on her new Etsy shop HERE

Follow her Etsy journey, and learn how to set up and run your own Etsy shop, on her YouTube channel HERE

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com