Pilar Carvajal has more than 20 years of experience in the senior living industry. She entered the space with a mission to provide excellent care and has proven that better care and better resident outcomes can enhance profitability. Pilar's company, Innovation Senior Management, is designated as a certified Women Business Enterprise from the Women’s Business Enterprise National Council and a Minority Business Enterprise from the National Minority Supplier Development Council.

Today on Start Small, Dream BIG, Pilar talks to Center President Kerry Healey about building her business, her motivations for entering the senior-living space, and her own American Dream.