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Aaron Cohen couldn’t have imagined how his scoop shop would be transformed by the Covid-19 crisis. He went from serving up scoops to the neighborhood, to solving the logistical challenges of socially distanced pint pickup, and running a popular merch store. The Somerville entrepreneur shares how he’s thinking about technology, marketing, and community connection.
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Aaron Cohen couldn’t have imagined how his scoop shop would be transformed by the Covid-19 crisis. He went from serving up scoops to the neighborhood, to solving the logistical challenges of socially distanced pint pickup, and running a popular merch store. The Somerville entrepreneur shares how he’s thinking about technology, marketing, and community connection.