In this episode, we chat with Keith Kropp from Great River Learning about how his company went from showing off a simple CD-ROM back in 2001 to becoming one of the go-to names in education tech. Keith shares some great stories, like how they got the company name from an actual road nearby and why they had to rebrand from "Great River Technologies" to "Great River Learning" after years of being mistakenly sent to IT departments. We also dive into how wildly things have changed in higher education. Keith remembers when professors weren't even sure their students owned computers, and now everything is digital-first. The numbers are pretty impressive too - they've grown from just three projects they inherited to over 3,000 titles today. What really comes through in our conversation is how Keith and his team focus on building real partnerships with educators instead of just pushing out generic content. Plus, if you're an instructor who's ever thought about writing your own materials, Keith has some really encouraging thoughts on that front.