The days of manual data cleaning and batch processing to load a simple dialer are gone. Today’s outbound campaigns are much more sophisticated. With resilient databases in the cloud, smart CRM systems and advanced technology for reaching customers on the channels they prefer, you can easily build campaigns that deliver timely, personalized engagement. Rian Logan, Senior Strategic Sales Consultant at Genesys, explains how technology innovations have expanded the possibilities for outbound communications. Artificial intelligence can anticipate customers’ needs and engage them proactively with the right information at the right time. And with integrated compliance tools, you can ensure that your outbound campaigns meet regulatory requirements — even as they evolve.