Traditional textbooks are failing students. Bombarded with information from every direction, including their 1500-page business law texts, students tune out. That is, except for Thane Messinger's digital textbook, Business Law: Navigating the turbulent realm of commerce. Messinger, a business law professor at the University of Hawaii, shares his journey from practicing law in Texas and Micronesia to becoming a textbook author. He shares insights on the deep research process that improved his own teaching and the creative challenges of restructuring legal education, and offers valuable perspectives for educators seeking to make complex subjects accessible and engaging in higher ed.