In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Rob Conlon, founder of Westport Studios, discussing the intricacies of launching and sustaining a successful B2B podcast. Rob reveals his journey from radio to podcast production, highlighting the importance of defining the podcast's purpose—be it for thought leadership, marketing, or sales—with an emphasis on monetizing through sales. The episode covers essential strategies like establishing a clear niche, building guest relationships to convert to clients, and common misconceptions about podcast ease. Additionally, they explore content creation trends influenced by AI, the importance of high-quality audio and video equipment, and the necessity of a consistent release schedule. Rob also shares practical tips on editing challenges and the significance of engaging content, underscoring the balance between technical quality and listener enjoyment.
Find Rob:
WestPort Studios
Linkedin
B2B Business Class

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Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb.

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
Connect with Dave Meyer
Connect with Trygve Olsen