<div>Half the world’s advertising is now digital. It’s Australia’s biggest advertising sector. It’s growing every year. Everyone seems to be on board. But when all is said and done, does digital advertising actually work?</div>

Half the world’s advertising is now digital. It’s Australia’s biggest advertising sector. It’s growing every year. Everyone seems to be on board. But when all is said and done, does digital advertising actually work?

S3 Ep16: 113: Why digital advertising doesn't always work

The daily word on digital marketing and small business in Australia. Dante St James is accredited by MetaAustralia as a Lead Trainer, Digital Marketing Associate and Media Planning Professional. He is a trainer with Google's digital literacy initiative, Digital Springboard and a presenter of content for the Digital Solutions program for the Australian Government. He is widely known for his straight-talking, non-jargon approach to digital marketing and small business. Dante is also the founder of Clickstarter, a leading regional Australian digital marketing agency.

Share S3 Ep16: 113: Why digital advertising doesn't always work

Sign up to save your podcasts

S3 Ep16: 113: Why digital advertising doesn't always work

S3 Ep16: 113: Why digital advertising doesn't always work