This week, Mark interviews Saskia Walcott, an independent impact expert who has helped researchers generate and evaluate their impact for over 15 years. In this interview, she talks about her research on perceptions of impact and the power of attitudes to shape how we respond to the impact agenda.

Read her blogs linked to this episode:

https://www.walcottcomms.co.uk/blog-1/3-nuggets-of-advice

https://www.walcottcomms.co.uk/blog-1/research-impact-individual-interpretation-and-translation