This Marketing Life

S3 EP2 PR in a Pandemic with Sharon Zeev Poole


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Crisis Series: PR is often used during a crisis, but what does it mean when we are all experiencing a global pandemic?

I am chatting with Sharon Zeev Poole, Founder and Director of highly regarded boutique PR and communications agency Agent99 in Sydney, Australia.  Sharon and I discuss what the PR industry has been experiencing since the pandemic and lockdowns begin, and what campaigns still work during this crisis.

We discuss:

  • Impact on the Australian PR Industry
  • What are the most important PR skills when there is a crisis?
  • Examples of good PR from big brands
  • ...more
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