If you followed the recommendations of Google, Facebook, Pinterest, Instagram, LinkedIn and every marketing consultant that ever operated, you’d be spending more time taking photos and making videos than serving the customers that are right there in your store or waiting for you to respond to their email. So it makes sense to get others to do the heavy lifting for you by:

 

·      Asking customers to take photos for you

·      Encouraging customers to mention you online

And creating special moments that they can’t help sharing