Podcasting Playbook – by Pineapple

S3 Ep3: “I like asking questions better than I like answering them” with Sam Baker

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Juliette talks with editor, author and host of The Shift, Sam Baker, about moving from the heyday of magazines to building a thriving audio and Substack community. Sam shares how a six episode experiment to support her book became a long running show, why audio feels more intimate than video, and how a simple toolkit and a clear point of view can take you from idea to published.

They get into the craft of a great interview, from preparing deeply without scripting to following the thread in real time, and why active listening matters more than clever questions. 

Sam opens up about her daily routine of writing 1,000 words before anything else, working solo without feeling isolated, and the steady systems she and Juliette use to shape each episode. There is career backstory too, from Just Seventeen and Company to Cosmo, Red and The Pool, plus the personal spark behind The Shift book and podcast.

In this episode

  • From magazines to The Shift, how Sam rebuilt a career and a community

  • Audio over video, choosing intimacy, habit and focus

  • Prep without a script, listening hard and letting conversations wander usefully

  • Routine, Substack rhythms and keeping loneliness at bay

  • The editing partnership in practice, notes, time codes and trust

  • Why starting simple works, Yeti plus GarageBand and learning as you go

  • The origin story of The Shift, menopause, missing information and real impact

    • This is The Podcasting Playbook, from the team behind Pineapple Audio Production. 

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    Podcasting Playbook – by PineappleBy Podcasting Playbook – by Pineapple