<div>In this episode of Untalented, Kate Rush-Sheehy, Chief Strategy Officer at GSD&M, breaks down what really makes a brand cool  and why over-focusing on Gen Z might be the least strategic move of all.<br>
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In this episode of Untalented, Kate Rush-Sheehy, Chief Strategy Officer at GSD&M, breaks down what really makes a brand cool and why over-focusing on Gen Z might be the least strategic move of all.

In this episode of Untalented, Kate Rush-Sheehy, Chief Strategy Officer at GSD&amp;M, breaks down what really makes a brand cool&nbsp; and why over-focusing on Gen Z might be the least strategic move of all.<br>
<br>



S3 Ep34: Be Funky, Yet Refined with Kate Rush-Sheehy

<div>untalented by UNKNOWN is a bi-weekly podcast where we give the unheard humans, who power our creative industries, a voice.</div>

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untalented by UNKNOWN is a bi-weekly podcast where we give the unheard humans, who power our creative industries, a voice.

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S3 Ep34: Be Funky, Yet Refined with Kate Rush-Sheehy

S3 Ep34: Be Funky, Yet Refined with Kate Rush-Sheehy