Managed Chaos Podcast

S3 Ep4 Radical Prioritization: How to Filter Noise and Save Your Roadmap


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As a founder, success brings a new problem: Noise. Suddenly, everyone, from your biggest investor to your loudest customer to your own sales team, has an opinion on what you should build next.

In this episode of Managed Chaos, host Katrina Purcell wraps up our four-part masterclass on Customer Intelligence with Guest in Residence, Glenn Perera (Perera Insights).

We’ve covered how to collect feedback (VOC), how to organize it (CABs), and how to plan with it (JBP). Now, we tackle the hardest leadership challenge of all: How to say "No."

This episode is about Radical Prioritization—how to filter the flood of requests so you don't turn your strategic roadmap into a chaotic wish list.

In this episode, we cover:

  • The Mission Filter: How to use your company’s core values as a scoring system to objectively disqualify bad feedback.

  • The Sandbox Rule: A framework that gives your team 10% of their capacity to work on "wild ideas" so they don't derail the main roadmap.

  • Internal Noise: How to stop your sales team from selling features that don't exist (and how to get them to champion the actual roadmap).

  • When to Do What Doesn't Scale: Why building a custom one-off feature is sometimes the right strategic move, even if it breaks the rules.

Memorable Quote: "You have to have the discipline to say: 'I’ll call your baby ugly, but I’ll tell you why and how we can make it look less ugly.'" — Glenn Perera


🎙️ ABOUT THE GUEST Glenn Perera is the founder of Perera Insights and a veteran in customer intelligence. He specializes in turning messy, raw customer data into clear, actionable business strategies. He helps founders move beyond gut feelings to build products that customers actually need.

Connect with Glenn: https://www.linkedin.com/in/glennperera/ Perera Insights: https://pererainsights.com/

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Managed Chaos PodcastBy Katrina Purcell