Talking with Branders

S3-EP4 Unlocking the Power of Branding with Archetypes


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Using Archetypes to understand brand behavior is fantastic! This is a very structured way to understand how brands work.
Agencies and creatives who attempt to leverage the psychological power of archetypes to fuel branding, strategy, and creative endeavors usually fall into multiple traps from misconceptions as a result.
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Talking with BrandersBy Branders Magazine

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