W. David Marx is an author, brand consultant and Harvard scholar. His first book 'Ametora: How Japan Saved American Style' has graced the bookshelves of denim heads and fashionistas across the globe.

Olly catches up with him over zoom to discuss his new book 'Status and Culture: How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change'.

He currently lives and works in Japan.

You can purchase Ametora here

You can purchase Status and Culture here

Subscribe to W. David's newsletter here

Enjoy!