Chasing numbers is a game you'll never win.

It's impossible to be fully satisfied with the number of followers or subscribers you have. Humans aren't built for satisfaction, read this it explains.

So should we ignore audience size, be grateful for the fans we have and do something more Zen instead?

Partly yes, partly no.

Marketing on the internet will always be a numbers game.

I'm aiming to answer the questions how much does size matter and how big is big enough in this Post It Note. Listen and pop over to Instagram to let me know what you think.